Daraz and Microsoft Azure Join Forces
Daraz and Microsoft Azure Join Forces -Daraz, the leading e-commerce platform in South Asia, operating in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar, unveiled the integration of Microsoft Azure OpenAI Service into its system. This integration led to the launch of “AskDaraz,” an AI ChatBot designed to simplify the shopping process for users in South Asia.
Powered by OpenAI’s ChatGPT, AskDaraz allows users to engage in natural conversations with the AI chatbot and receive personalized recommendations, making the entire shopping experience more efficient.
The inclusion of Azure OpenAI Service in Daraz’s new Discover section ensures a more inclusive shopping experience, especially for those users who are new to e-commerce platforms. AskDaraz enhances the shopping journey on Daraz by analyzing user requirements, sorting through millions of products across various categories, and suggesting products, styles, and collections tailored to the user’s specific needs.
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This seamless integration bridges the gap between offline and online shopping, providing consumers with high-quality conversational and engaging experiences they are accustomed to.